Maxime joined Samsung is 2010, and is Marketing Director for Samsung Europe’s mobile division. His specialism is both in B2B and B2C markets with a focus on brand awareness, demand generation reputation and sales.
Prior to joining Samsung, Maxime spent over 10 years in the High Tech industry with TCL-Alcatel and PhotoService, where he contributed to the business transformation of Orange. Maxime joined Samsung in 2010 to implement the tablet category and contribute to Samsung’s challenge in the Smartphone industry. Before his move to the European office, Maxime was B2B Marketing Director for France where he was a main contributor to the creation and development of the Enterprise division.